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IoT platforms for the Smart Home

The Smart Home market is expected1 to show an annual growth rate of 10.67%, reaching a total market volume of USD 231.6 bn in 2028. Central to this transformation is the Internet of Things (IoT), a network of interconnected devices that communicate and operate seamlessly to enhance convenience, security, and efficiency in our homes.

IoT platforms are the backbone of this innovation, providing the necessary infrastructure to manage, integrate, and optimize smart devices. As the smart home market continues to expand, the role of IoT platforms becomes increasingly critical. Besides ensuring the proper operation of smart devices, they also drive the development of new applications and services that redefine how we interact with our living spaces.

Let's explore what an IoT platform dedicated to the Smart Home market should look like, from the perspective of every stakeholder: users, installators and device manufacturers.

Smart Home: what users want


Devices must be easy to use and need to be paired with intuitive apps: after all, they're there to simplify our lives. Integration with voice assistants and a wide range of devices is also required.

Value added functionalities

Depending on the user's technical literacy, different levels of control should be provided. For example, while the ability to set schedules and automate tasks is usually enough for the casual consumer, advanced users expect to be able to create comprehensive scenarios.

Different types of devices offer different values: a smart thermostat, for example, offers automatic temperature adjustments for energy savings. A smart lighting system, on the other hand, pairs energy-efficient lighting with remote control.

Actionable feedback

Analysis and notifications, that is to say. A large portion of a Smart Home solution's value lies in delivering real-time notifications for unusual activities, such as unauthorized entry or smoke detection.


Smart devices are placed all over our homes and we interact with them on a daily basis: stable connectivity and fast response times are mandatory. Being aesthetically pleasing doesn't hurt, too.

Privacy and Data Security

A smart cam sees everything that's happening around it: the last thing users want to discover is it has been hacked. Strong encryption and security measures to protect user data, plus options for managing data sharing and device permissions are imperative.